Customers are at the very center of Lotte's viability. All business activities shall be considered, determined and create value from customers' perspectives to serve customers.

Lotte shall maintain its integrity, respect customers' opinions and deliver on its promise with customers.

Lotte shall not use any of its customers' private information without their prior consent for any purpose other than agreed beforehand.

Management and employees shall make best efforts to enhance Lotte's share value through business practice which focuses on creativity and innovation.

Lotte shall abide by laws and principles governing corporate management and maintain transparency.

Lotte shall be attentive to the due opinions of minority shareholders.

Management and employees shall adhere to the positive law, social norms and highest level of ethical standards to maintain Lotte's reputation and individuals' dignity, and earn the respect and trust of colleagues and business partners.

Management and employees shall contribute to the Company in a proactive and creative manner by taking initiatives and through innovation, harmony and cooperation with a strong sense of responsibility.

Management and employees shall not be discriminated based on hometown, educational background, gender, etc. and shall receive fair treatment based on performance and competencies.

Management and employees shall not use Company properties for personal interests nor disclose Company information attained in the normal course of business. In addition, management and employees shall not engage in mutual gift exchanges, loan extension or joint liability on guarantee among themselves, and abstain from inconsiderate speech and sexual harassment to promote a sound corporate culture.

Management shall be mindful of social responsibilities, proactively respond to crisis and opportunities, and set an example by acting in line with global standards governing corporate management.

Lotte shall recognize the dignity and value of each individual management and employee and undertake to improve the quality of working conditions.

Lotte shall provide equal opportunities to its business partners and engage in transparent business for legitimate products at legitimate price for mutual benefit.

Lotte shall not use its dominant market position to make unreasonable requests and shall not unlawfully receive money and/or other articles and entertainment. Lotte shall explain the purpose and spirit of this code of conduct to business partners and encourage them to join the effort.

Lotte shall respect the values of the nation and society, abide by pursuant laws and regulations and strive to develop itself through sound corporate activities, and thereby create social wealth and improve the quality of life, which in turn contribute to the overall development of the nation.

Lotte shall not be engaged in politics.

Lotte shall contribute to the preservation of the environment and conservation of natural resources by developing and marketing environmentally-friendly products, recycling wastes and educating the mass public on the value of resource saving.

Lotte shall strive to ensure safety of its community, customers, management and employees and undertake efforts to prevent accidents by conducting safety training programs.