RE:JOICE
LOTTE Shopping changed the purpose of the RE:JOICE campaign from helping women with depression to cheering for dreams
and challenges to support self-esteem, dreams, and challenges of people in all walks of life, such as women, youth, and the vulnerable in 2017.
It opened psychological counseling center at LOTTE Department Store Centum City in August 2020 and continues to engage
in corporate contribution activities linked with psychological counseling.
| Major Activities | Description | Remark | |
|---|---|---|---|
| Release campaign song for International Women’s Day |  |
On the occasion of International Women’s Day on March 8, 2021, LOTTE Shopping announced a campaign theme song, “For you, my sunshine,” with renowned artists. Proceeds of the song were donated to help neighbors in need. We also play the music across all branches of LOTTE Department Store and offices when employees get off work at the end of the day | <Participating artists> Juck Jae, Kwon Jin Ah, Lee Jin Ah |
| Celebrity lecture series |  |
LOTTE Shopping has an outreach program in which professional counselors visit local stores in person and have psychological counseling and healing classes for employees. They visited Department stores, Mart, and Super branches in remote areas, including Wonju in Gangwon province, Icheon in Gyeonggi province, Mokpo and Muan in Jeollanam-do province, and Pohang in Gyeongbuk-do province, heightening satisfaction of employees living in local areas.OTTE Shopping selected and invited female celebrities at the top of their respective areas for lecture series under the theme of women’s self-esteem and challenges. Five lectures were delivered by professor Lee Soo Jung, CEO Choi In Ah, composer Kim Eana, actress Kim Hyun Sook, and Dr Yang Jae Jin. The lecture series was to provide employees and executives with experience of the RE:JOICE campaign. | 270 employees attended |
| Operating inhouse psychological counseling center |  |
LOTTE Shopping has an outreach program in which professional counselors visit local stores in person and have psychological counseling and healing classes for employees. They visited Department stores, Mart, and Super branches in remote areas, including Wonju in Gangwon province, Icheon in Gyeonggi province, Mokpo and Muan in Jeollanam-do province, and Pohang in Gyeongbuk-do province, heightening satisfaction of employees living in local areas. | 150 employees participated |
| Launched “Mindcare” program |  |
LOTTE Shopping launched the “Mindcare” program for low-income women. The program began its 1st period in the first half of 2020 and ran 3rd and 4th periods in 2021. And 37 institutes and. | 37 institutes and 961 women participated |
| Operating RE:JOICE psychological counseling Center |  |
LOTTE Shopping operate the “Re:JOICE psychological counseling center” where anybody can visit nearby branches of LOTTE Department Store and LOTTE Mart and get counseling. Customers using the Re:JOICE psychological counseling center can get services including a personality test, family and childcare counseling, art psychology counseling, and IQ test for children at a lower price than other private counseling centers. All proceeds are donated to the RE:JOICE campaign fund for low-income women. | Number of accumulated counseling cases: 2,050 cases |
| Launching “RE:JOICE WARM CROWD FUNDING” |  |
Working with LOTTE ON, LOTTE Shopping launched a program to support young care providers who get to study and take care of a sick family member at the same time. Through crowdfunding via the internet, LOTTE Shopping has donated KRW 1,000 for every click, and a total of KRW 30 Mil is collected. Self-development and psychological counseling services worth KRW 1 Mil. were delivered to 30 young care providers in total. | 30 young care providers in total, Sent KRW 1 Mil. each |
Community Outreach Programs
Charlotte Volunteer Group
LOTTE Mart's 112 stores have forged one-on-one sisterhood with local children's welfare centers nationwide. They have been volunteering under the slogan of “Future to Dreamers” from 2011 until now. The volunteer group is donating products and participating in diverse activities with children to help the children to adapt to society well.
In-kind Donations
LOTTE Department Store has been donating goods after collecting returned products ordered on online shopping mall monthly. LOTTE Mart has been donating fresh produce every month through the “FOOD Happiness Sharing Campaign” at 112 stores since 2016. It works with nationwide food banks to deliver fresh produce, such as fruits, vegetables, and fisheries, to the underprivileged in the region. A total of KRW 5.67 billion has been accumulated as of May 2022.
Disaster Relief
LOTTE Shopping has established a public-private response cooperation system with a disaster relief association worth KRW 3 Billion for five years from 2018 to undertake speedy relief activities upon a large-scale disaster and donated relief kits and goods to underprivileged families. LOTTE Shopping donated fans, heat wave kits, and cold wave kits to the Center for doss houses in preparation for a heat wave and a cold wave. It provided make-shift facilities and necessities such as laundry vehicles, mobile toilets, and shower booths to disaster-stricken sites such as torrential rain, wildfire, and typhoon.
Retail Dream Makers
LOTTE Shopping has supported underprivileged youth for employment and start-up coaching programs in retail sector since 2019. It has provided practical lectures, field training, mentoring, and consulting on employment and interview in retail sector. It has sponsored 274 persons, 167 of whom have landed a job.
Environmental and International Programs
Lotte Shopping opened an online education platform to strengthen ESG knowledge and job competency of executives and employees of partner companies, providing training on ESG theory and practice, tax laws, etc. In addition, ESG consulting projects is being carried out to partner companies selected with the Win-Win Growth Committee and outside ESG consulting firm. We are also conducting on-site diagnosis and improvement consulting based on the established ESG guidelines to discover and improve vulnerabilities.
Recycling Slow-moving Inventory / Aging Inventory
LOTTE Shopping takes the lead in practicing environmental conservation by donating slow-moving inventory, minimizing discarded products, and at the same time, recycling them. LOTTE Mart has organized a “Big Sharing Festival” with the Songpa-gu Office and “Eco-friendly Daejeon Bazaar” with the Ministry of Environment. Through these events, it has donated KRW 1.02 billion worth of slow-moving inventory.
Improvement of Drinking Water Vietnam
LOTTE Mart has been donating 10% of proceeds from selling eco-friendly unlabeled PB to save water for five years, from 2018 to 2021. It supported the Vietnamese drinking water project and “Save the Children,” an international private relief organization to provide clean and hygienic water by supplying rainwater collection and purification devices on World Water Day in 2021. A total of KRW 450 million has been donated until now.